Low-calorie menu items boosting sales at restaurants

Low-calorie menu items boosting sales at restaurants

Credit: KING

Low-calorie menu items boosting sales at restaurants

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by KING 5 News

KING5.com

Posted on February 7, 2013 at 4:00 PM

A new report reveals low calorie menu items are gaining in popularity and beefing up restaurant sales. A study by The Hudson Institute of 21 fast food and sit-down restaurant chains found low cal food and drink sales rose 2.5 percent between 2006 and 2011, while high calorie item sales fell over four percent.  In fact, restaurants that increased their low calorie options significantly boosted their sales, while those with fewer diet entrees saw their profits drop. Researchers say these results may make restaurant chains less apprehensive about upcoming laws requiring them to post calorie information on menu boards.

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