Senate committee discusses energy drink marketing

Senate committee discusses energy drink marketing

Credit: KING

Senate committee discusses energy drink marketing

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by KING 5 News

KING5.com

Posted on July 31, 2013 at 11:52 AM

Updated Wednesday, Jul 31 at 11:52 AM

Lawmakers in Washington, D.C. are taking a closer look at energy drinks on Wednesday.

Executives from Monster Beverage Corporation and Red Bull, among others, will answer questions at a Senate hearing on marketing energy drinks to kids and teenagers.

Energy drink companies' marketing practices have come under scrutiny, though the companies say that they do not target minors. The American Medical Association called for a ban on marketing energy drinks to children in June.

A Maryland teen who died after reportedly drinking two large energy drinks raised questions about whether the beverages can adversely affect youths' health, though no link between energy drink consumption and illness or death have been definitively established.

The Senate committee will also hear from the American Academy of Pediatrics about the subject on Wednesday.
 

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