We all know America's waistlines are expanding -- and that includes even the youngest set.
It's turning out to be a business opportunity by creating the growing market for plus-sized apparel for kids.
"The parents are really relieved to come here and buy their kids the same styles, the same everything," said Linda Peeples, a JCPenny manager.
The retailer says it's offered plus sizes for kids for some time, but now it is considered one of the most promising markets in the fashion world.
"You are trying to figure out something to fit this kid you know, so she can be in style and won't be picked on in school," said Peeples, "so I think that's pretty much the reason they brought in the plus size."
The Centers for Disease Control and Prevention says childhood obesity has more than tripled in the past 30 years. For example, for kids ages 6 to 11, obesity increased from 6.5 percent to 19.6 percent between 1980 and 2008. According to Forbes and MarketResearch.com, sales of women's and girl's plus size apparel has become a $47 billion industry.
Other retailers also now offering plus sizes for kids include Land's End and Sears.