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Inhale your next chocolate fix with Le Whif

by MICHELLE FRANZEN / NBC

KING5.com

Posted on March 12, 2010 at 1:43 PM

Updated Friday, Mar 12 at 9:34 PM

Just when you think you've seen it all – there's a new take on inhaling your food.

A Harvard professor has found a way to make chocolate and coffee into a breathable treat. It's called Le Whif.

"This has been designed so it is fun, and it's a way of having the taste of chocolate and essentially no calories," said Le Whif inventor and Harvard professor David Edwards.

That's right. Satisfy your craving with no calories.

Edwards invented the inhaler along with his students. A France-based company makes the product. The micro-powder delivery system uses taste and smell to treat and maybe trick your senses.

"Both olfactory and taste sensations are driven by whiffing," Edwards said. 

The concept has already been tested worldwide. But now that Le Whif is debuting in the U.S., can a whiff of chocolate or caffeine satisfy the masses?

"Anything that is coffee, I will try, definitely," said Le Whif taster Janet Pavia.

"Chocolate, it takes a second to eat chocolate. Why take away the pleasure of eating real food?" asked Le Whif taster Deyana Williamson.

Some think it's just a fad, but others see it as a way to curb their cravings.

"I just had weight loss surgery, so we can't have the calories and the sugar, so just pop it open and," said Le Whif taster Michelle Foneseca.

The cost for this new dose of divine is around three dollars for a single inhaler which delivers eight whiffs.

The breathable blast of real chocolate or coffee delivered with an inhaler is now available in select U.S. stores. If you cannot find Le Whif in retail stores, you can go to www.lewhif.com for more information on how to order online.

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Comments: Displaying 1 - 5 of 5

tigercommand23q said on March 15, 2010 at 8:19 AM

The world is taking all the fun out of eating something good.. Next will be pill for a full meal and will the pill taste ok? Great for campers and the military easy to carry.

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organdonor said on March 13, 2010 at 8:18 AM

I'd rather just eat chocolate and maintain an active lifestyle. Then I don't have to worry about the calories. Pretty neat concept huh!!

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taxdollarsponge said on March 12, 2010 at 7:05 PM

No more coffee house shootings,I got snuffed at Le Whif.

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carlconstantine said on March 12, 2010 at 4:23 PM

Maybe this can be a healthy alternative to smoking crack and meth. If people get addicted to "whiffing" it will be a major benefit to society. Since caffeine is addictive, maybe it will make crack and meth dealers obsolete. There would be Le Whif dealers out on every corner. Hah! Hah! Hah!

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lifeinamerica said on March 12, 2010 at 3:46 PM

Hey I will Whif it to save some calories!

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