Close Kraft's Viral Ad Encourages You To 'Swear Like a Mother' Kraft is encouraging moms to 'swear like a mother' in their new viral campaign just in time for mother's day. Maria Mercedes Galuppo (@mariamgaluppo) has more. KING 7:49 AM. PDT May 09, 2017 TRENDING VIDEOS Social media plays role in alleged assault on 14-year-old Cyclist death $2 million lawsuit Fire concerns for holiday weekend Police investigate rape of young teen Seattle waterfront doubling as experiment KING 5 Consumer Investigation: CenturyLink complaints Recovering addict running for city council Talking digital citizenship among teens Man killed in West Seattle shooting SKYKING: Federal Way strip mall fire More Stories State Patrol working to reverse DUI trends May 24, 2017, 9:13 p.m. Police investigate rape of 8th grader at Eastside… May 24, 2017, 5:32 p.m. Recent sex assault cases highlight concerns of… May 24, 2017, 11:39 p.m.