NEW YORK (AP) — "Sesame Street" is headed for Justin Bieber territory, nearing 1 billion views on YouTube.
The children's program is closing in on the digital milestone usually reserved for the likes of pop stars and cat videos. "Sesame Street" will soon pass 1 billion views on YouTube, and it's celebrating the mark with a campaign to put itself over the hump.
"Sesame Street" on Thursday will post a video featuring the character Telly Monster, urging viewers to click the show past the final 20 million views and unlock a "top secret video."
Naturally, for the nonprofit children's series, it's a teaching moment, too. Don't be surprised if Count von Count shows up to ponder such a big number.