On April 20, 12 years after the school shooting at Columbine High School in Colorado, KING 5, Northwest Cable News and KONG marked the somber date by launching a community involvement program known as Rachel's Challenge.
“I have this theory that if one person can go out of their way to show compassion, then it will start a chain reaction,” wrote 17-year-old Rachel Joy Scott in an essay weeks before she died in the Columbine High School tragedy at Littleton, Colorado, in 1999. Her father, Darrell Scott, founded Rachel’s Challenge in her honor to inspire people to start a chain reaction of compassion in their school, business and community.
KING 5 is proud to announce a partnership with Rachel’s Challenge to bring her story to the Northwest by designating Wednesday, April 20, 2011, the 12th anniversary of her death, as Rachel’s Challenge Day on KING 5. In the months and years ahead, KING 5 will bring Rachel’s story to viewers in a variety of ways.
Throughout the day, Rachel’s Challenge stories will air on KING 5 Morning News, New Day Northwest, KING 5 News at Noon, 5:00 p.m., 6:30 p.m., and Evening Magazine. Some of these stories include:
* Brown’s Point Elementary School in Tacoma is getting an early introduction to Rachel’s Challenge to stop negativity and bullying by instilling positive attitudes at an early age.
* Hear the insights of Seattle Pacific University Professor Jeff Keuss, who wrote a book about Rachel’s Challenge and helped develop a curriculum for teachers.
* Washington State Representative Kevin Parker (Spokane) and one of his legislative aides, Ben Oakley, were both on campus the day gunfire erupted at Columbine High School in 1999. They look back on that unforgettable day.
Then at 7:30 p.m. on April 20, KING 5 presents the half-hour special "Rachel’s Challenge: Start a Chain Reaction."
KING 5’s Mimi Jung interviews Darrell Scott about what motivates him as well as some of the miraculous and inspirational events in the aftermath of Columbine. Also, an inside look at how Rachel’s Challenge works, why local schools are accepting the challenge and how it’s reducing school bullying.
NWCN, cable channel 2 in Western Washington, will replay the Rachel’s Challenge special at 9:00 p.m. on April 20.
KING 5 is also partnering with Rachel’s Challenge and Northwest Harvest for the KING 5 Summer Hunger Challenge on June 10 to collect non-perishable foods for kids who might go without meals when school cafeterias are closed for the summer.