FOR IMMEDIATE RELEASE
Dan Williams, Director of Research
Ph: (206) 448-5555
December 1, 2011
More People in Western Washington watch a KING 5 Newscast than Any Other Station
Seattle, WA – The November sweeps show once again that KING 5 is the most watched news station in Western Washington. KING 5 finished on top in early morning, evening and the combined late night newscasts in the key Nielsen demographic of adults 25 – 54 years old.
“Our news team had the most comprehensive coverage of the biggest stories in November - the search for two-year-old Sky, “Viadoom”, Occupy Seattle, our first blast of winter weather, and the general election,” said Mark Ginther, Executive News Director, KING 5. “The ratings show Western Washington viewers rely on KING 5’s daily 8½ hours of original news to stay connected to their community.”
KING 5 Morning News continues to be the main source for breaking news, weather and up-to-the-minute traffic information. The November sweeps included a major weather and traffic story. KING 5 coverage of the closure and partial demolition of the Seattle Viaduct created tremendous viewer interest for morning news at the start of sweeps, and Mother Nature created a buzz at the end of sweeps with strong winds, rain and the threat of snow – all driving viewers to news.
KING 5 News continues to dominate at 5:00 PM. In the first November sweeps with Ellen Degeneres as the afternoon lead-in to the news, both Ellen and the 5:00 PM newscast won their time periods. At 6:00 PM, the ratings powerhouse of NBC News with Brian Williams once again provided an excellent lead-in for the local news at 6:30 PM, with KING 5 capturing viewers for the full hour.
In the 90 minutes between 10:00 and 11:30 PM, more adults 25-54 watched KING 5 News than news from any other Seattle/Tacoma station. The combined ratings of KING 5 News at 10 on KONG and KING 5 News at 11 is more than 40% higher than KING 5’s nearest competitive newscast.
KING 5 is part of Belo Corp (BLC), one of the nation’s largest pure-play, publicly-traded television companies that owns and operates 20 television stations (nine in the top 25 markets) and their associated Web sites. Belo stations, which include affiliations with ABC, CBS, NBC, FOX, CW and MyNetwork TV, reach more than 14 percent of U.S. television households in 15 highly-attractive markets. Belo stations rank first or second in nearly all of their local markets. Additional information is available at www.belo.com.