People Count on KING 5 More Than Any Other Western WA Station
Month Includes Award Winning Investigations, Exclusives
Seattle, WA – KING 5 continues to hold the top spot in the Seattle-Tacoma market as the most watched TV station for local news. The results of Nielsen’s May 2010 ratings period show KING 5 newscasts leading all competitors from early morning to late night in household ratings and adults between the ages of 25 to 54 – the demographic most desired by advertisers.
In addition to top-rated daily coverage, KING 5 News provided viewers with exclusive coverage of the oil spill; investigative reports on mismanaged overtime and other pay programs at the state ferry system; new concerns about the death of a cosmetic clinic patient shortly after her procedure and an in-depth report on the 30th anniversary of Mt. Saint Helens eruption that was an audience hit.
“Experience matters when it comes to local news,” said Pat Costello, Vice President and Station Manager of KING 5 Broadcasting. “Our biggest satisfaction is knowing our coverage is meeting the news needs of Western Washington.”
KING 5 News had five days of stories on the oil spill in the Gulf of Mexico from Environmental Specialist Gary Chittim.
KING 5 Investigator Susannah Frame broke the story of overtime waste and questionable management practices at the state ferry system. Frame’s reports have already resulted in changes at the Washington State Department of Transportation – the agency overseeing the ferries.
KING 5’s Linda Byron was honored for her investigation on a cosmetic clinic with a first place win for investigative reporting from the Western Washington Chapter of Society of Professional Journalists. This month, Byron’s report that the patient’s cause of death was an overdose of painkillers brought a reaction from the President of the Northwest Society of Plastic Surgeons.
And Chris Ingalls’ exclusive investigation on an Everett rape suspect made headlines when he reported that the suspect had been deported nine times.
KING 5 is part of Belo Corp (BLC), one of the nation’s largest pure-play, publicly-traded television companies that owns and operates 20 television stations (nine in the top 25 markets) and their associated Web sites. Belo stations, which include affiliations with ABC, CBS, NBC, FOX, CW and MyNetwork TV, reach more than 14 percent of U.S. television households in 15 highly-attractive markets. Belo stations rank first or second in nearly all of their local markets. Additional information is available at www.belo.com.
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