KING 5 News Wins at 5:00A, 6:00A, 5:00P, 6:30P, Late News
Seattle, WA - February's sweeps show once again that KING 5 is the most watched station in Western Washington in the highly valuable advertising demo of Adults 25-54 (M-F) for early morning, evening, and late newscasts.
"The news stories of February were difficult. The horrific Josh Powell story, deadly avalanches, an accidental elementary school shooting, and a fallen state trooper," said Mark Ginther, Executive News Director, KING 5. "Our news team reports these tragic stories with professionalism and sensitivity and that's what people have come to expect from KING 5."
People in the Western Washington start their early mornings with KING 5. In some cases, the audience for KING 5 news was greater than that of at least two competitors.
- At 5:00A, KING 5 News beat the combined audience of KOMO and KCPQ.
- At 6:00A, KING 5 News beat any two station combination of KOMO, KIRO or KCPQ.
In the crowded news race at 5:00 PM, KING 5 is clearly the front runner, beating KIRO and KCPQ combined. Ellen's talk show takes the top spot at 4:00 - a nice lead-in to KING's 5P News. KING 5 also finishes in first place at 6:00-7:00 PM, a winning combination of NBC News with Brian Williams followed by KING 5 News at 6:30 with Jean Enersen and Dennis Bounds.
KING 5 won the overall late news covering newscasts from 10:00 PM - 11:30 PM. The win in Adults 25-54 for the late newscasts comes at a time when the lead-in on NBC is down. The exception is NBC's "The Voice" on Monday's - the number one prime time network program (excluding specials) in America - beating the once dominant American Idol at its own game.
KING 5 is part of Belo Corp (BLC), one of the nation's largest pure-play, publicly-traded television companies that owns and operates 20 television stations (nine in the top 25 markets) and their associated Web sites. Belo stations, which include affiliations with ABC, CBS, NBC, FOX, CW and MyNetwork TV, reach more than 14 percent of U.S. television households in 15 highly-attractive markets. Belo stations rank first or second in nearly all of their local markets. Additional information is available at www.belo.com.