SEATTLE, January 15, 2013 – When planning started for the 13th annual Home Team Harvest, we knew that setting a goal to raise 4 million meals was a lot to ask from the community of Western Washington. Now, after weeks of weighing cans and counting coins, KING 5 is thrilled to share that the donation of dollars and food surpassed our wildest dreams: Western Washington gave a staggering 4,527,374 meals! That makes this the largest Home Team Harvest yet.
“Donors gave a record number of meals this year,” said Shelly Rotondo, CEO of Northwest Harvest. “Now we’re going to work to make a record impact with your generous donations.”
Hundreds of food banks and meal programs in Washington State will benefit from the effort. Northwest Harvest distributes the equivalent of 1.9 million meals every month. More than half of those meals to go children or seniors, the most vulnerable among us.
“We are so appreciative of KING 5 viewers who donated to Home Team Harvest,” said Rotondo. “Washington is the 15th hungriest state in the country. The need for food is high, but so is the generosity of people here.”
In 2013 the community had more avenues to donate than ever before: at Safeway grocery stores, U.S. Bank branches, via text message, online, by calling our U.S. Bank phone bank, and as always, in person at area malls.
“It’s the one day each year when the Yellow Jackets come out in full force to rally behind a single cause in the community,” Betsy Robertson, Director of Communications & Community Relations. “Excitement is high and our viewers get to experience just how much The Home Team genuinely cares.”
It is also one of the most “social” events of the calendar year for KING 5. With photos and #HTHarvest popping up all over the web-o-sphere.
Home Team Harvest was born out of the immense sadness and economic trauma that followed 9/11. Thirteen years later it is our state’s largest food drive, supporting Northwest Harvest in its mission to end hunger in Washington, and the timing couldn’t be better:
“Congress is debating right now how much to cut food stamps,” said Rotondo. “We don’t think any cuts are appropriate at a time when the need is still so great and food banks are stretched so thin. That is one reason we are so very grateful for the generous outpouring of support for Home Team Harvest.”
That support will continue in 2014 and beyond. Home Team Harvest is scheduled for the first Saturday of each December, so mark your calendars for December 6th! You’ll know where to find us. Until then, be sure to visit us at king5.com and follow-us on Twitter and Facebook.
Director of Communications & Community Relations
(206) 448-5555, firstname.lastname@example.org