There's a new iPad game that lets you play with your cat.

"You vs. Cat" is the latest iPad game from cat food maker Friskies to be designed specifically for cats.

The company says this latest is the first to provide head-to-head competition for cats and their owners.

"You vs. Cat" was announced at SXSW Interactive and has the human player flinging morsels of cat food from one end of the screen to the other, where the furry opponent will (theoretically) attempt to intercept the virtual treat.