KING 5 takes “Gold” in Olympic themed February Ratings Period

KING 5 takes “Gold” in Olympic themed February Ratings Period

KING 5 takes “Gold” in Olympic themed February Ratings Period

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by Betsy Robertson

KING5.com

Posted on February 28, 2014 at 6:11 PM

The numbers are in and once again KING 5’s local news and programming stand above the competition

SEATTLE, February 28, 2014 – KING 5 swept the newscast medals podium this month, winning the highest number of viewers and key demographics at 5 a.m., 6 a.m., 5 p.m., 6:30 p.m., 7 p.m. and 11 p.m.  KING 5’s news expansion at 7 p.m. is a standout, growing the time period 63% over 2013. 

February also saw a gold medal performance at 7:30 p.m. with Evening Magazine and The Olympic Zone dominating the time period.   Leading off the month, Evening Magazine drew its highest number of viewers in four years, easily winning the time period before passing the torch to “The OZone,” KING 5’s locally produced, nightly focus on Northwest athletes.  Among the four major networks, “The OZone” claimed a 40+ share of adult and women viewers at 7:30 p.m., setting the stage for NBC’s 60+ share of Western Washington viewers throughout its Olympic coverage. 

The Olympics have proven, once again, to be a winning strategy for the network and for KING 5.  Our Yellow Jackets swarmed the 2014 Winter Games in Sochi, with live reports every morning during the games, including features from KING 5 contributor, local Olympian Ariana Kukors.

“The Winter Olympics always bring a lot of excitement to KING 5,” said Ray Heacox, President & General Manager of KING 5.  “It gives some of the best journalists in the world a chance to cover the best athletes in the world.  A spectacular display of homegrown talent - and our audience can’t get enough.”

Team coverage continued on New Day Northwest with former local Olympians including women’s hockey star Kelly Stephens, alpine skier Libby Ludlow and rower Anna Mickelson.  New Day had exclusive interviews with the Everett-based father of local hockey hero T.J. Oshie, star of Team USA, following his shootout goals against Russia.

Additional highlights from the February ratings period include steady growth of our news products on KONG TV.  Our morning team has grown its audience from 7 a.m. to 9 a.m. in key demographics.  The 9 p.m. news increased its number of viewers in the Adult 18-49 and Adult 25-54 categories, and the 10 p.m. news is up from February 2013 as well, particularly in Adult 25-54 demographics.

More highlights from February:

  • A Tonight Show transition: NBC said goodbye to Jay Leno and welcomed host Jimmy Fallon with record setting viewership
  • Seth Meyer’s smashing debut as the new host of Late Night on NBC


 

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