Seahawks wide receiver Doug Baldwin took time off the field to play on a screen.
The game? Madden NFL 17 on the XBox One.
The competition was simple: Play Madden NFL 17 against another league player. His first opponent was Phoenix Cardinals defensive back Patrick Peterson.
Over 100 "12s" gathered to cheer on Baldwin and the Seahawks at the Microsoft Store in Bellevue, while the Cardinals rallied around "P2" remotely from Arizona. Fans walked away with a photo and Doug Baldwin's autograph.
Streamed live on Twitch, the first round didn't have much "trash talk" between the players.
"I was ahead the entire game," Baldwin said. "He didn't really have much to say. It was just friendly banter."
The finalist advances in a tournament for a chance to score $51,000 and Microsoft products such as Surface tablets and Xbox One consoles for a charity of their choice.
Microsoft Xbox NFL player charity challenge
The Seahawks wide receiver is competing for Southern Youth Sports Association. Baldwin credits the Pensacola-based charity with helping him get where he is now.
"They take in kids from the city of Pensacola and give them opportunities to advance themselves in life," he explained.
Baldwin told KING 5 News his Madden NFL skills are among the best in the league.
"I would definitely rank in the top ten," Baldwin boasted. "I take a methodical approach; I don't just do what everybody else does. I actually tailor my game to the specific opponent I am facing, especially the team."
Will Baldwin use this competitive strategy to win it all for SYSA?
"I'm not going to make any promises, but that's the plan!"
Follow KING 5 Technology Reporter Brian M. Westbrook on Twitter: @BrianWestbrook.