Starbucks, Microsoft, Alaska Airlines, Expedia, Nordstrom and other businesses in the Seattle region announced contributions totaling more than $3 million to shelter homeless families in King County through the annual “No Child Sleeps Outside”campaign by the nonprofit Mary’s Place.

The initiative, described as “an unprecedented effort to mobilize the community,” will support an immediate expansion of Mary’s Place to shelter more homeless families, the companies said in their announcement this morning. They cited a 20 percent increase in the homeless count last year in the city.

The Starbucks Foundation and the Schultz Family Foundation (co-founded by Howard and Sheri Schultz) will contribute $1 million each to the initiative. In addition, the Starbucks Foundation will match customer donations at 200 stores in the county up to an additional $1 million. Microsoft says it’s also pledging $1 million to address homelessness in King County, including a $250,000 contribution to Mary’s Place.

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