The city of Little Rock, Ark., has plenty of love, but none for Amazon.

A group called Love, Little Rock flew a banner over Seattle on Monday letting the tech giant know that it wasn’t interested in being one of the 238 places that submitted a proposal to be home to the company’s second headquarters.

“Hey Amazon. It’s not you. It’s us,” read the message towed behind a small plane, visible in photographs on social media. A website URL on the banner offered more clues about what was up at lovelittlerock.org.

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