Microsoft’s hardware has already made its way onto NFL sidelines, as the company’s Surface tablet is used by coaches and players to strategize during games.
But now its software — specifically, Microsoft Azure and Power BI — is also increasingly making an impact for top professional teams like the Seattle Seahawks, which use the company’s latest machine learning and predictive analytics technology to help predict and prevent injury.
Microsoft in June debuted its new Sports Performance Platform, a product born out of the company’s internal incubator that helps coaches and trainers gain insight into injury prevention, or analyze the proper workload for a practice regimen.