SEATTLE -- Marshawn Lynch, the normally reserved Seattle Seahawks running back, took a few minutes at a charity event Sunday night to talk about his Fam 1st Family Foundation.

The Fam 1st Family Foundation says its goal is to build self-esteem and academic learning skills in underprivileged youth.

"I love kids, so anytime I have an opportunity to help a kid, I'm all for it," said Lynch.

Lynch and the foundation have partnered with designer Jennifer Montana, wife of NFL Hall of Famer Joe Montana. She designed a one-of-a-kind, handmade key stamped with "Beast Mode 24" that hangs off a brass chain. Proceeds from the $124 necklace go to the Fam 1st Family Foundation and to Four Rings, Montana Family Foundation.

Lynch also hinted that, despite some media reports, retirement is not in his immediate future.

"I don't see myself stopping no time soon," said Lynch. "When that time comes, just like I'm hands-on right now with my foundation, when I got more time, I'll be able to deal with them kids on a year-round basis."

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