As veterans of Amazon and Microsoft, the co-founders of Seattle startup Roxy saw exactly what voice assistants like Amazon’s Alexa and Microsoft’s Cortana can do, and what they still can’t.

About two years after a chance meeting at the University of Washington, the co-founders of the company are looking to fill that skills gap, starting with their first product: a voice-activated touch screen device aimed at businesses rather than consumers. The company is starting with hotels, and the device lets hotel guests ask for a service, for example “order room service.” It then relays the message to the front desk without anyone having to make a phone call.

Roxy recently landed a $1.1 million seed funding round led by Betaworks, a New York City startup studio, and Chinese investment firm Genesis Capital. The company started off as Cue and later re-branded as Roxy.

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