Seattle, WA – While the weather has changed, KING 5’s status as the leading choice for Western Washington audiences has not. In nearly every daypart and across every screen, KING 5 bested the competition and grew its share of the audience in the November 2017 sweep.
As in previous sweeps, KING 5 is #1 weekday mornings from 4:30-7:00am with KING 5 Mornings at 6am leading the way in the crucial demos of adults 18-49 and adults 25-54. More importantly, KING 5 Mornings at 6am is the single highest rated newscast among all newscasts across the Seattle-Tacoma market. As well, KING 5 Mornings on KONG from 7:00-9:00am more than doubled its audience among adults 18-49 and adults 25-54 year over year.
The Home Team also leads the way in the evening news race and remains #1 in adults 18-49 and adults 25-54 from 4:00-7:30pm with KING 5 News at 6:30pm leading all other evening newscasts across the market. As well, KING 5 News at 4:00pm 5:00pm and 7:00pm topped the head to head competition in both adults 18-49 (4pm, 5pm, 7pm) and adults 25-54 (4pm, 7pm).
In the 11pm late news race, KING 5 News finished #1 among women 25-54 and #2 among adults 25-54. Sister station KONG also saw success in late news, with KING 5 News on KONG at 9:00pm finishing #1 in adults 25-54 among local news competition in the time period while KING 5 News at 10:00pm beat or tied audience deliveries of 11pm affiliate newscasts. KONG’s late news success can be attributed to primetime lead-in audience growth at 8:00pm Monday – Friday with Dateline (+67% adults 25-54) and America Ninja Warrior (+50% adults 25-54) on Saturdays 8:00-10:00pm.
One of the hallmarks of The Home Team is KING 5 News Investigators which remained vigilant in holding individuals, organizations and government accountable with several in-depth series. Investigative reporter Chris Ingalls’s reporting on the health of former Seahawks players in “Seahawks Survey” was a year-long project that delved into former players’ physical health, mental health and injuries sustained during their playing careers.
In addition, KING 5 News chief investigative reporter Susannah Frame’s series, “Seven Years of Cyanide,” exposed the Navy’s failure to protect the health of workers at a water treatment facility located at the Puget Sound Naval Shipyard in Bremerton.
“KING 5 News stood out with our local election coverage and took on some difficult but important topics impacting our region, including mental health, sex trafficking and emergency preparedness. We also celebrated the contributions of our veterans and interviewed for the first time a witness who came face to face with the elusive DB Cooper during his plane hijacking. We are proud of all of our journalists and even more proud to serve our community,” said Cheryl Carson, KING 5 News Director.
The annual Best of Western Washington contest drove big audiences to KING 5’s local lifestyle and entertainment program Evening during the November sweep, finishing #2 in women 25-54 in its weekday 7:30pm time period. The show also attracted Seattle newcomers with “So You’re New to Seattle, ” a special that included tips and commentary from native Seattleites. Evening along with daytime talk show New Day Northwest, weekdays at 11:00am, attracted larger audiences than any other locally produced lifestyle and entertainment programs in the Seattle-Tacoma market. One of the most viewed series on New Day Northwest was “Gotta Have It” which highlighted gift ideas for the holiday season.
KING 5’s NBC affiliation also proved dominant once again. NBC finished #1 in primetime with strong performances by The Voice, This is Us, Will & Grace, Saturday Night Live and Sunday Night Football. KING 5/NBC had 8 of the top 10 programs among adults 18-49 and 7 of the top 10 shows among adults 25-54. Also, TODAY Show beat its network competition and NBC Nightly News with Lester Holt also finished #1 relative to the network news competition in key demos. And Saturday Night Live continues its successful season with both its prime time and late-night airings - and remains the top show in all of late night.
As dominant as KING 5 is over the air, its social and digital audiences continue to expand dramatically. More than 2.8 million visitors accessed king5.com or used the K5 mobile app in November consuming more than 23 million page views, and 1.9 million video views. One of the centerpieces of KING 5’s digital performance was High School Sports Blitz, the only high school football highlights show in Western Washington. The show was streamed on king5.com and Facebook and reached an audience of nearly 90,000 per episode.
KING 5 topped the Seattle market among news media companies with over 10.5 million engagements in the past month on its Facebook page, per CrowdTangle, a social media measurement tool. KING 5 has more than 907,000 Facebook Likes and 626,000 followers on Twitter, more than any other local media entity. In addition, KING 5 also has the most YouTube subscribers of any local broadcast company in Seattle.
ABOUT KING 5
KING 5 Media Group, The Home Team, is a multi-platform media company based in Seattle, WA. It includes NBC affiliate KING 5, independent station KONG-TV and numerous digital platforms, including king5.com. KING 5 was the first television station in the Pacific Northwest, founded in 1948 by Dorothy Bullitt, now owned by TEGNA Inc. Today KING 5 is the dominant media company in the region, delivering the largest local news audience and the most local programming across all screens. For more information, go to www.king5.com.
Director of Community Relations & Communications