It's bigger than Black Friday and Cyber Monday combined and yet most of the people reading this article are unfamiliar with Singles' Day.
The Day of the 11s or Singles' Day is the largest online shopping day in the world. It falls Saturday - Nov. 11 - and with the event right around the corner, this is what you need to know.
With sales reaching almost $18 billion dollars for Singles' Day last year, this global shopping event is unstoppable and growing at epic proportions.
Singles' Day on November 11 is linked to the format. 11/11 consists of four ones aka four singles. The festival to celebrate those who are single which launched in China in 1993 (also tied to celebrating youth), is now a widespread phenomenon with sales and deals to mark the occasion.
Amazon, Alibaba, Apple and Tmall are just three retailers that will celebrate the day of the 11s with many top deals appearing tomorrow.
If you want access to the big deals as they drop, get on this deal list. I will be sending out the big deals as they drop. For a listing of the Top 11 Day Of The 11 deals, be sure to check back right here tomorrow. Most of the top deals will be online, and I am beyond excited to share them with you!
Matt Granite is a freelance consumer reporter who produces stories and video for this station, Amazon Live and others. Neither Matt nor this station are compensated by the brands featured here. Prices are subject to change at any time and products are expected to sell out.