Hate finding a parking spot on Black Friday? Rideshares and car programs are trying to entice customers with discounts on the craziest shopping day of the year.
This year, Lyft is giving new riders $10 off two rides with the code “FRIDAY16.”
The ride service app is also expanding its Budweiser partnership to offer 12,000 free rides between 10 p.m. to 2 a.m. Wednesday through Saturday, Nov. 26 in select cities. You can get the ride code here.
In 2015, 102 million shoppers nationwide trekked to stores over the Thanksgiving weekend, down from 147 million shoppers in 2012, according to the National Retail Federation.
It’s hard to say whether giving people options to ditch their cars will encourage people to go in stores, but it’s fair to say it’s easier than parking.
USA TODAY NETWORK reached out to Uber for comment.