If Ben and Jerry symbolized ice cream for Generation X, Tyler Malek symbolizes ice cream for millennials. But the culinary mastermind behind Salt & Straw—the Portland-based scoop shop with legions of fans and two Seattle locations opening in the next few weeks—is about as humble as they come.

Tall and disarmingly smiley, 30-year-old Malek launched Salt & Straw with his business-savvy cousin Kim in 2011. Then, it was merely a pushcart precursor to the brick-and-mortar location they dreamed of: A single shop with a kitchen in back where Malek would make everything in house. In a self-deprecating way, he says they designed that first Portland shop poorly, didn’t know what they were doing, and spent most of the time making sure people knew they were selling ice cream and not salt, or straws.

Salt & Straw’s Ballard location (5420 Ballard Avenue Northwest) will be open on Feb. 9 and Capitol Hill (700 block of East Pike Street) will follow shortly behind on Feb. 16. The lines are sure to be long, despite the cold and rain.

Read the full article on Seattle Magazine.