A groundbreaking new book takes us deep inside the workings of the unconscious mind. Before You Know It: The Unconscious Reasons We Do What We Do, melds science with psychology, and offers tips to improve everything from memory to sleep, even smarter ways to shop!

Dr. John Barge, the book's author and the world's leading expert on the unconscious mind, social and cognitive psychologist, shared more of his extensive research which is presented in the book.