Amazon is using its Whole Foods acquisition to help sell more hardware devices and Prime subscriptions.
The tech giant announced today that it will open pop-up stores at five Whole Foods locations next week. Customers will be able to try out Amazon devices and learn more about the company’s Prime membership programs from staffers at the stores.
Immediately after Amazon closed its $13.7 billion acquisition of Whole Foods this past August, it began selling Amazon Echo devices at some stores across the U.S. Amazon announced today that customers can now buy the Echo, Echo Dot, Fire TV, Kindle, Fire tablets, and other products at more than 100 Whole Foods stores.
The pop-up stores are an expansion of Amazon’s strategy of selling its first-party devices inside Whole Foods.